Conceptual planning services that define layout, flow, and design direction to guide projects before construction or detailed design begins.

Conceptual planning establishes the foundation for a successful interior design project. At JL Coates, our conceptual planning services help clients define layout, flow, and overall design direction before detailed drawings or construction begin. This early phase creates clarity, aligns expectations, and ensures informed decisions are made from the start.
Design clarity before commitment.
Conceptual planning focuses on big-picture thinking rather than final selections or construction details. It allows clients to explore layout options, spatial relationships, and overall design intent before moving forward.
A strategic approach to space and function.
During this phase, we evaluate how spaces connect, how they are used, and how design decisions impact the overall experience. This helps identify potential challenges early and ensures the project is aligned with functional and aesthetic goals.
Guiding informed decision-making.
Conceptual planning provides a framework for collaboration between clients, designers, architects, and builders. By establishing a clear direction early, it reduces uncertainty, minimizes revisions later, and supports a smoother design and construction process.
Ideal for early-stage projects.
This service is especially valuable for new construction, large remodels, and commercial projects where clarity and alignment are essential before moving into detailed design.
Clients in the early stages of a project. New construction or large-scale remodels. Developers seeking clarity before committing to plans. Commercial projects requiring strategic layout decisions. Clients wanting guidance before detailed design begins.
Preliminary layout and spatial planning concepts. Evaluation of flow, circulation, and room relationships. High-level design direction and intent. Concept development to guide future design phases. Strategic recommendations prior to detailed drawings.
Construction documentation. Final material or finish selections. Permit coordination. Contractor management.
JL Coates offers a eight step interior design process that includes, Discover, Conceptual Design, Design Development, Documentation, Bids & Permit, Design Oversight, Deliveries | Installations and Close-Out. Our design studio may include additional steps or phases, such as a feasibility study or post-occupancy evaluation, to ensure that the design is successful in meeting your needs.
We work closely with clients to understand their preferences, inspirations, and lifestyle needs, integrating these factors into a cohesive design that aligns with their unique vision.
Absolutely! Our expertise in furniture placement and space planning ensures optimized traffic flow, functionality, and visual balance within your space.
The design process timeline depends on factors such as project complexity, client involvement, and product lead times. We strive to complete projects efficiently while maintaining high-quality standards.
Our team at JL Coates Interior Design Studio has extensive experience collaborating with contractors and builders, ensuring streamlined communication, and successfully executing design plans.
To get started, contact us to schedule an initial consultation where we can discuss your design needs, assess your space, and begin collaborating on your project.